A study shows that what you ‘like’ on Facebook
can predict, with remarkable accuracy, everything from your race to
your sexual orientation, political affiliation and personality type.
Researchers studied more than 58,000 people who had volunteered to
participate in the “myPersonality” application on Facebook, in which
subscribers allowed access to their list of ‘likes,’ as well as the
results of online personality tests that the scientists asked the
participants to take. The researchers wanted to see whether such
information, which is publicly available on many Facebook pages, could
predict a number of aspects about Facebook users’ lives that they
presumably kept to themselves, such as sexual orientation, ethnic
origin, political views, religion, personality traits, substance use
(including cigarettes, alcohol and drugs), and intelligence level.
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