Friday, 21 October 2011

Shopping by phone at South Korea's virtual grocery

Online shopping is nothing new, especially in plugged-in South Korea. But one company says it's going further. It's testing out a virtual supermarket in a public place.
At Seolleung underground station in Seoul, there's a row of brightly lit billboards along the platform, with hundreds of pictures of food and drink - everything from fruit and milk to instant noodles and pet food. 

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