Friday, 8 February 2013

Why do politicians use business jargon?

Going forward. Leverage. Level playing field. In the business of politics, politicians increasingly use corporate buzzwords. Why, asks Sally Davies.
There was a line that stood out in Barack Obama's second inaugural address last month, but not in a carve-it-on-the-Lincoln-memorial sort of way.
Before 800,000 onlookers, the freshly anointed US President had just recited the famous passage from the American Declaration of Independence, proclaiming man's unalienable rights to "life, liberty and the pursuit of happiness". 

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