Friday 15 February 2013

Apple’s Retail Strategy Proves That If They Build It, You Will Come (And Spend)

Apple is a unique company in that even if you break down its individual lines of business and view them as distinct from the whole, it can still be regarded as immensely successful in a number of different areas. As a hardware company, it’s a success; as a software and services provider, it’s a success; and as a retail chain, it’s a success. And Apple’s physical retail presence shows such steady upwards growth that it, rather than any product, could be the site of the company’s greatest innovation over the next few years.

http://techcrunch.com/2013/02/14/apples-retail-strategy-proves-that-if-they-build-it-you-will-come-and-spend/ 


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