Fifteen minutes. That’s how long most new vehicle buyers (60 per
cent) want to spend on price negotiations, once the test drive is
complete, reports a recent J. D Power and Associates online survey.
“This
is likely due to the overwhelming majority of shoppers who build and
price their vehicle online before arriving at a dealership,” reports J.D
Power in a research note. “In fact, 63 per cent of shoppers say they
knew the exact vehicle they wanted (including colour and options) before
they set foot in a showroom.”
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