Will Apple's iBooks Experiment Lower the Price of College Textbooks?

With schools investing millions toward MacBooks and iPads for every student, Apple is already a major player in the education-technology market. But Thursday's announcement of a slew of new education apps made clear that the company is positioning itself to become the iTunes of the digital textbook world. 

Apple executives announced details of a revamped iTunesU, the new iAuthor app—which will allow educators to create their own books—and iBooks2, a partnership with the nation's biggest education publishers. iBooks will produce electronic texts for K-12 schools starting at the uber-affordable price of $14.99 each.

Some states are already mandating that public schools shift to a digital textbook format, so now is the perfect time for Apple to get into the elementary and secondary education market. But it's almost guaranteed that the company doesn't plan to stop there. Expanding to the lucrative college textbook market is undoubtedly on Apple's to-do list, too.

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