Wednesday, 24 October 2012

Romney’s Binders: The Meme Women Love to Hate

Thank you Mitt Romney for your “binders full of women” gaffe. Surely you weren’t intending to be condescending at the second presidential debate, but it turned out to be a perfect metaphor for the obstacles so many women face in the workplace. The image of women in binders is so good, so visually acute, it might just replace the shopworn “glass ceiling.” After all, you can’t dress up for Halloween as a glass ceiling. Something about women in binders is both disturbing and funny. That’s useful because there’s nothing less popular these days than a humorless feminist. It’s no wonder that binders have become a kind of exquisitely evocative shorthand the way that hoodies were after the death of Trayvon Martin.


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