It's time to look again to the future. But the fundamental question is:
What if Jobs already introduced all of Apple’s breakthrough products?
Only Apple
could sell 5 million iPhones in three days and still disappoint Wall
Street’s number crunchers. The Cupertino-based cash machine’s new mobile
phone debuted last Friday, and consumers lined up around the block —
around the world — to purchase the new device. In the SoHo neighborhood
of New York City on Friday, a line more than 100 deep snaked around the
corner at noon. “The iPhone 5 didn’t make my iPhone obsolete,” a New
York tech reporter remarked to me. (She was granted anonymity because
she is not authorized to speak to the press.) “All the people who are
upgrading on the first weekend are cell-phone junkies.”
She’s right. The people who line up overnight with camping gear and sleeping bags days in advance to buy new Apple
products are fanatics – or what we would call fanboys. They must have
the newest device as soon as possible. Not me: I’m only now learning how
to use an iPad, thanks to a friend’s instructions.
Apple has reeled off one of the most profitable runs in the history
of capitalism. This company, founded by a Reed College dropout and a Bay
Area geek-genius, is sitting on over $100 billion cash. For perspective, that’s $30 billion more than New York City’s annual budget.
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