Most people take ‘Build something people want’ to mean ‘Pick a problem to solve and solve it well.’ This is not sufficient to build a world-changing company. ‘Why now?’ is the question entrepreneurs really need to answer, because it encompasses two important and closely related concepts: Why have previous attempts at this idea failed? What enabling factors have emerged that enable you to succeed today?
http://www.theglobeandmail.com/report-on-business/small-business/starting-out/the-one-question-to-ask-before-starting-a-business/article4204470/
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