My friends at comScore shared with me that, in September 2011 in the
U.S., the average number of minutes that each Facebook user spent on the
site was 410. Last year, that month’s average was 287, signaling a 42%
increase. Also during September 2011, Facebook commanded 14.7% of total
U.S. consumer Internet-usage minutes, the most of any website. Given
that the site is still on a growth trend, how could I be crazy enough to
ask if it’s the beginning of the end for Facebook? Let’s explore.
One of the things you learn living in Silicon Valley your whole life
is how fast things can change. Big companies can come and go in
extremely short periods of time. Yahoo! was once what Google is today.
MySpace was once what Facebook is today. Innovation happens everywhere
and waits for no company.
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