One of the biggest stories to emerge this holiday shopping season is
the expansion of Black Friday. In years past, retailers pushed the
envelope by opening at 4 a.m., or even 3 a.m. the morning (if you want
to call it that) after Thanksgiving. That’s just not cutting it this
year, when many stores will open their doors to Black Friday shoppers at
midnight, or, in the case of Walmart, at 10 p.m. on Thanksgiving night.
Toys R Us, which opened at 10 p.m. on Thanksgiving night of last year, decided it was necessary to open an hour earlier, at 9 p.m.
on Turkey Day 2011. Most Toys R Us stores will remain open until 11
p.m. on Black Friday, making for a 26-hour shopping marathon.
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