I am a middle-aged, balding college president. I am not on Facebook. I do not blog. I have never "tweeted" and only learned to send text messages so that I might be able to communicate when at a distance from my children. The largest crowd I have ever addressed has been about 4,000 people at a Macalester College commencement ceremony. And the number of folks who actually read my regular column in our alumni magazine is, I suspect, relatively small, despite the considerable care I devote to its composition.
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
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