As public-relations officers, we always seem to be going to meetings. Our days are often a blur of staff meetings and teleconferences, board sessions and department get-togethers, all-college gatherings and breakfast chats. We schedule meetings, present at meetings, and chair meetings, ad nauseam.
Yet for all those meetings we attend—and all the complaining we do about them—many of us keep repeating the same mistakes and perpetuating an unsatisfying, unproductive cycle.
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