Young people are almost twice as likely to discover a news story through social networks rather than search engines, according to a new study.
The first Reuters Institute Digital Report has found that 43 per cent of
Britons aged between 16 and 24 are now much more likely to access news
through social networks, such as Facebook, rather than search engines.
However, the report, which is aiming to chart the consumption of news in the
digital age, found that only 11 per cent of over 45s access news stories
through social media while 33 per cent still favour search engines.
Facebook has been deemed the most important social network for news –
accounting for over half of all news sharing in the UK (55 per cent),
followed by email (33 per cent) and Twitter (23 per cent).
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