Once a select forum of the great and good, the Technology Entertainment and Design (TED) conference now has millions of avid online fans. How did an elite ideas-sharing gathering go mainstream?
Falling animals, misbehaving toddlers and footage of Justin Bieber may populate the bulk of any YouTube most-viewed list.
But amid the viral clips and pop music promos is a series of videos that seems to go against all received wisdom about what online audiences like to consume.
http://www.bbc.co.uk/news/magazine-18511696
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