Monday 27 February 2012

Oxfam's Shelflife links goods with past using QR Codes

Oxfam is trying out a mobile phone scheme called Shelflife that lets customers find out the stories behind second-hand goods it sells.
A Shelflife phone app links stories and pictures provided by donors to tags attached to the goods.
Browsers in Oxfam shops can scan the tags using the app to find out about an individual item's past.
The charity believes it can sell things more easily when they have stories attached to them.
"Someone might donate a record and add that it was the song that they danced to at their wedding to its tag," said Oxfam's Emma Joy.
"We hope the pilot will prove that items with stories are more valuable and establish the monetary value of a story," she said.

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