Every Black Friday, there’s a staring contest between retailers and
shoppers over price. This year, the stores may have blinked first.
Chains such as Toys “R” Us Inc. and Gap Inc. are opening
earlier and offering more markdowns than ever on the day after
Thanksgiving, said Mary Delk, a director at Deloitte Consulting. The
result may be higher sales and lower profits for retailers over the
holiday season.
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