Who Is on the Other End of Facebook?

You can't get far in academic PR circles these days without the conversation turning to technology and social networking. It's all the buzz: how best to exploit Facebook and MySpace for marketing purposes, what to make of Twitter. Add in the hardware: BlackBerrys, iPhones, and other ever-more-powerful and sophisticated mobile phones. Then there's YouTube, not a social-networking site per se, but a place where people flock in great numbers and share information.

http://chronicle.com/article/Who-Is-on-the-Other-End-of/48693/