You can't get far in academic PR circles these days without the conversation turning to technology and social networking. It's all the buzz: how best to exploit Facebook and MySpace for marketing purposes, what to make of Twitter. Add in the hardware: BlackBerrys, iPhones, and other ever-more-powerful and sophisticated mobile phones. Then there's YouTube, not a social-networking site per se, but a place where people flock in great numbers and share information.
http://chronicle.com/article/Who-Is-on-the-Other-End-of/48693/
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